The Future of Digital Publishing
The Future of Digital Publishing: Multiple Devices, Multiple OpportunitiesThe surge in mobile device use is quickly changing the way audiences access content. As magazine publishers look ahead to 2012,...
View ArticlePublisher Does Digital Daily to Great Success
Several months ago Paul Majeski, publisher of The Music Trades, was brainstorming with Chris Adams, Technology Lead for Sheridan Magazines about the upcoming 2012 National Association of Music...
View ArticleMobile Editions Are in Your Future. Are You Prepared?
As more print publishers embrace mobile editions to support their mobile readers, they sometimes find that the transition is full of unexpected issues. Often, the root of their problems is a lack of...
View ArticleMobile Editions & Social Media
In traditional magazine publishing the conversation between publisher and reader can hardly be called one. With the exception of the guest columnist or Letter to the Editor section, it’s mostly been...
View ArticlePricing Ads in Digital Editions: Part 1
Publishers often ask me “How much should I charge for my digital ads?”From time to time, I scan the web and other sources for hard data on this topic. It’s not very easy to find, in my experience. What...
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